Shop Now Florence Pugh Fragrance Launch Coat
The Florence Pugh Fragrance Launch Coat draws inspiration from the actress’s campaign for Max Mara’s debut fragrance, Le Parfum. Florence Pugh was announced as the face of the fragrance, which launches globally on August 24, 2026. The campaign connects the fragrance directly with Max Mara’s iconic coat heritage, particularly the signature 101801 silhouette.
Featuring a classic and sophisticated appearance, this coat captures the refined character of contemporary Italian outerwear. Its elegant silhouette makes it suitable for both polished occasions and everyday cold-weather styling. The timeless design pairs effortlessly with dresses, trousers, denim, boots and minimalist accessories.
















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